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Jockey's Digital Growth Journey

High-Impact Ads on Meta and Google

Client
Jockey International
Industry
Fashion & Apparel
Duration
8 months
Type
Brand Awareness & Digital Marketing

Key Results Achieved

Here are the measurable outcomes we delivered for Jockey International

55%

Brand Awareness

Significant improvement in brand recognition

35%

Sales Growth

Direct revenue increase from campaigns

78%

Engagement Rate

Higher social media engagement

12%

Market Share

Expanded market presence

89%

Customer Acquisition

New customer acquisition rate

67%

Brand Sentiment

Improved brand perception scores

The Challenge

Jockey needed to increase brand awareness among younger demographics while maintaining their premium positioning. Their existing digital presence wasn't effectively reaching new audiences, and they required a comprehensive strategy to drive both awareness and sales growth across multiple platforms.

Our Solution

We developed a multi-platform digital marketing strategy focusing on Meta and Google Ads, with emphasis on brand storytelling, audience targeting, and creative optimization. Our approach included influencer partnerships, video content creation, and strategic campaign management to maximize reach and engagement.

Project Timeline

How we executed this project from start to finish

1

Brand Analysis

Week 1-3

Comprehensive brand audit and competitor analysis

2

Strategy Development

Week 4-6

Multi-platform strategy and creative planning

3

Content Creation

Week 7-10

Video content, graphics, and campaign assets development

4

Campaign Launch

Week 11-16

Phased campaign rollout with continuous optimization

5

Scale & Optimize

Week 17-32

Performance scaling and advanced targeting implementation

Technologies & Tools

The technology stack that powered this success

Meta Business ManagerGoogle AdsGoogle AnalyticsFacebook Creator StudioBrand Monitoring ToolsVideo Production Suite
"Jawaplum's strategic approach to our digital marketing transformed how we connect with our audience. The brand awareness results exceeded our expectations, and the sales growth has been remarkable."
Michael Chen
Digital Marketing Manager, Jockey International

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Let's discuss how we can help transform your business with our proven strategies and expertise.